How to Build a Brand From Scratch: A Practical Framework
A brand is not a logo — it's the set of associations that live in customers' minds. Drawing on decades of evidence from the Ehrenberg-Bass…
Harper Quinn
436 reading now
Harper Quinn
Marketing & Growth Editor
Harper Quinn writes about marketing, advertising, growth and the practicalities of running a business, translating jargon into plans you can act on.
Email Marketing Best Practices in 2025: What Works Now
Email consistently reports one of the highest returns of any marketing channel, and it survives every cookie and privacy shift because you…
Harper Quinn
422 reading now
First-Party Data Strategy: Preparing for a Cookie-Free World
Google reversed course in 2024 and confirmed in April 2025 it would keep third-party cookies in Chrome after all. First-party data still…
Harper Quinn
406 reading now
Google Ads Basics for Small Businesses
A beginner's guide to Google Ads for small businesses: the difference between search and display, how keywords and bidding work, what…
Harper Quinn
392 reading now
How to Write a Marketing Plan (Template Included)
A step-by-step guide to writing a marketing plan that actually gets used: setting objectives, defining your audience, choosing channels…
Harper Quinn
368 reading now
What Is a Unique Selling Point (USP)?
A unique selling point is the one thing that makes your business the obvious choice over rivals. This guide explains what a USP is, how to…
Harper Quinn
381 reading now
Customer Journey Mapping: A Practical Guide
Customer journey mapping is the practice of visualising every step a customer takes with you, from first awareness to loyalty. This guide…
Harper Quinn
330 reading now
Copywriting Basics That Sell: A Practical Guide
Copywriting is writing words designed to persuade someone to act. This guide covers the fundamentals that actually sell: clarity above…
Harper Quinn
375 reading now
A/B Testing Explained: A Plain-English Guide
A/B testing compares two versions of something to see which performs better, using real data instead of opinion. This guide covers forming…
Harper Quinn
366 reading now