Direct-to-Consumer for B2B Companies: Does It Make Sense?
More B2B companies are selling directly to end users. Here is when a direct-to-consumer move makes sense for a business-to-business firm…
Harper Quinn
411 reading now
Harper Quinn
Marketing & Growth Editor
Harper Quinn writes about marketing, advertising, growth and the practicalities of running a business, translating jargon into plans you can act on.
How to Measure Marketing ROI Without Overcomplicating It
A practical guide to measuring marketing ROI: the simple formula, the attribution caveats that trip people up, and why leading and lagging…
Harper Quinn
407 reading now
The Real Cost of Hiring the Wrong Marketing Agency
The fees are only part of the bill. Here is the full cost of hiring the wrong marketing agency — direct spend, lost opportunity and…
Harper Quinn
432 reading now
Transparent Pricing: Why Publishing Your Prices Builds Trust
Publishing your prices openly can build trust, qualify leads and shorten the sales cycle. Here are the real pros and cons of transparent…
Harper Quinn
422 reading now
What Direct-to-Consumer Selling Actually Involves
Direct-to-consumer selling means owning the whole journey from product to doorstep. Here is what D2C actually involves day to day…
Harper Quinn
370 reading now
Customer Personas: A Practical Guide
A customer persona is a research-based profile of a typical customer that helps your whole team make better decisions. This guide explains…
Harper Quinn
323 reading now
What Is a Value Proposition (and How to Write One)
A value proposition is a clear statement of the value you offer, for whom, and why it beats the alternatives. This guide gives you a simple…
Harper Quinn
338 reading now
Email Marketing Basics for Small Businesses
Email marketing is one of the cheapest, most reliable ways for a small business to keep in touch with customers. This guide covers building…
Harper Quinn
386 reading now
Anatomy of an Advertising Campaign, End to End
Every advertising campaign moves through the same seven stages: brief, strategy, creative, media plan, launch, optimisation and reporting…
Harper Quinn
337 reading now