Public Relations Basics for Small Businesses
Public relations is about earning attention and trust rather than buying it. This guide explains earned media, how to write a press release…
Harper Quinn
422 reading now
Harper Quinn
Marketing & Growth Editor
Harper Quinn writes about marketing, advertising, growth and the practicalities of running a business, translating jargon into plans you can act on.
Influencer Marketing: How It Works and the UK Rules
Influencer marketing means partnering with people who have engaged audiences to promote your brand. This guide explains the types of…
Harper Quinn
480 reading now
Landing Page Best Practices That Convert
A landing page exists to drive one action. This guide covers the best practices that lift conversions — a clear headline, a single strong…
Harper Quinn
328 reading now
Marketing Attribution Models Compared: First-Touch to Data-Driven
Attribution models decide which marketing touchpoints get credit for a sale. Here is how first-touch, last-touch, linear, time-decay and…
Harper Quinn
385 reading now
Conversion Rate Optimisation: A Beginner's Guide
Conversion rate optimisation is the practice of getting more of your existing visitors to take action. This beginner's guide covers the…
Harper Quinn
389 reading now
SEO Fundamentals in 2025: What Google Actually Wants
Search engine optimisation has changed dramatically. Here is what the current evidence shows about how Google ranks pages and what matters…
Harper Quinn
339 reading now
How to Grow on LinkedIn: What Actually Works in 2025
LinkedIn is the most important B2B social platform. Here is what consistently drives follower growth and engagement based on the latest…
Harper Quinn
438 reading now
Content Marketing in 2025: What Works and What Does Not
Google's helpful content update and the rise of AI-generated text have upended content marketing. Here is what the evidence shows about…
Harper Quinn
339 reading now
How to Build a Brand From Scratch: A Practical Framework
A brand is not a logo — it's the set of associations that live in customers' minds. Drawing on decades of evidence from the Ehrenberg-Bass…
Harper Quinn
411 reading now