Harper Quinn

Marketing & Growth Editor

Harper Quinn writes about marketing, advertising, growth and the practicalities of running a business, translating jargon into plans you can act on.

151 articles •Writing for Daily Junction since July 2023 • Follow via RSS

Marketing May 14, 2025 • 6 min read

SEO is the practice of improving a website so it appears higher in search results for relevant queries. This guide explains how search…

Harper Quinn 446 reading now

Marketing May 10, 2025 • 6 min read

The marketing mix is the set of decisions a business makes to bring a product to market, classically the 4 Ps: product, price, place and…

Harper Quinn 452 reading now

Marketing Apr 29, 2025 • 6 min read

A customer testimonial is a recommendation from a real customer that builds trust by letting others vouch for you. This guide explains why…

Harper Quinn 401 reading now

Marketing Apr 25, 2025 • 5 min read

A tagline is a short, memorable phrase that captures what your brand stands for. This guide explains the difference between a tagline and a…

Harper Quinn 442 reading now

Marketing Apr 22, 2025 • 5 min read

Programmatic advertising is the automated buying and selling of digital ad space, often decided in milliseconds as a page loads. This guide…

Harper Quinn 380 reading now

Marketing Apr 17, 2025 • 6 min read

Brand awareness is how familiar your target audience is with your brand, and it is harder to measure than sales but far from impossible…

Harper Quinn 403 reading now

Marketing Apr 14, 2025 • 6 min read

A marketing qualified lead is someone whose interest suggests they are worth a closer look, while a sales qualified lead is ready for a…

Harper Quinn 329 reading now

Marketing Apr 10, 2025 • 5 min read

Affiliate marketing is a model where you reward partners with a commission for the customers or sales they bring you. This guide explains…

Harper Quinn 368 reading now

Marketing Apr 7, 2025 • 6 min read

Giveaways are a popular way to grow an audience, but UK law draws a hard line between a legal prize promotion and an illegal lottery. This…

Harper Quinn 427 reading now

A quieter way to keep up