What Is Schema Markup?
Schema markup is structured code you add to a web page to help search engines understand its content. This guide explains how it works, the…
Harper Quinn
441 reading now
Harper Quinn
Marketing & Growth Editor
Harper Quinn writes about marketing, advertising, growth and the practicalities of running a business, translating jargon into plans you can act on.
What Is a Meta Description?
A meta description is the short snippet of text that summarises a web page in search results. This guide explains what it does, how long it…
Harper Quinn
474 reading now
What Is Domain Authority?
Domain authority is a third-party score that predicts how well a website might rank in search results. This guide explains what it is, what…
Harper Quinn
462 reading now
What Is a Backlink?
A backlink is a link from one website to another, and it acts like a vote of confidence that search engines use to judge trust. This guide…
Harper Quinn
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What Is a Content Pillar?
A content pillar is a core topic your brand covers in depth, supported by clusters of related content. This guide explains how pillars…
Harper Quinn
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What Is User-Generated Content (UGC)?
User-generated content is any content about a brand created by its customers rather than the brand itself, from reviews to photos and…
Harper Quinn
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What Is Rebranding?
Rebranding is the process of changing how a business presents itself — its name, look, voice or positioning. This guide explains the types…
Harper Quinn
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What Is Tone of Voice in Branding?
Tone of voice is the consistent personality and style your brand uses in everything it writes and says. This guide explains what it is, why…
Harper Quinn
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What Is a Press Kit?
A press kit is a ready-made pack of information about your business that journalists, bloggers and partners can use to write about you…
Harper Quinn
474 reading now