Why Businesses Run a Newsroom (and How to Do It Well)
A growing number of companies publish their own newsrooms — owned media that tells their story directly. This guide explains the benefits…
Harper Quinn
432 reading now
Harper Quinn
Marketing & Growth Editor
Harper Quinn writes about marketing, advertising, growth and the practicalities of running a business, translating jargon into plans you can act on.
Content Marketing: What It Is and When It Actually Works
Content marketing means attracting customers by publishing genuinely useful content rather than buying their attention. This guide explains…
Harper Quinn
470 reading now
How to Measure (and Report) Your Impact on Customers
Measuring customer impact means tracking the outcomes you create, not just the activity you produce. Here is a practical framework for…
Harper Quinn
399 reading now
Small Business Marketing Benchmarks: What Good Looks Like
Marketing benchmarks help small businesses sense-check their budget, channel mix and results. Here is what good tends to look like…
Harper Quinn
356 reading now
What Is Direct Sales? Models, Pros and Cons
Direct sales means selling to the customer without a retailer or wholesaler in between. Here are the main models, where they work, and the…
Harper Quinn
363 reading now
Social Media Advertising: A Practical Guide for Small Businesses
A plain-English guide to advertising on social media for small businesses: choosing platforms, targeting, budgets, creative, measurement…
Harper Quinn
327 reading now
Marketing Attribution: How to Know What's Actually Working
Marketing attribution is how you work out which marketing actually drove a sale. Here is the problem it solves, the common models, and a…
Harper Quinn
448 reading now
What Is a Multi-Channel Marketing Campaign?
A multi-channel marketing campaign carries one coordinated message across several channels at once. Here is how the channels fit together…
Harper Quinn
339 reading now
Signs Your Marketing Agency Is Wasting Your Budget
How do you tell if your marketing agency is delivering value or quietly burning your budget? Here are the red flags to watch for, the…
Harper Quinn
345 reading now